Our Story

The Origin of ReverdeSer: From a personal call to a collective commitment

ReverdeSer Solidarity was born from a long journey in search of more conscious ways of inhabiting the planet. After traveling from Europe to Southeast Asia, it was in Argentina, in 2018, where this search found its definitive purpose.

Upon arriving in Córdoba, the warmth of its people and the beauty of its mountains were a revelation. However, the fragility of this ecosystem soon became evident: deforestation, fires, overgrazing, and increasing desertification. This pain of the earth awakened a deep calling: to be a guardian of a natural space. In November 2023, in Traslasierra, that feeling became the seed of this project.

The materialization of the dream: Chronicle of a commitment

The acquisition of the 260 hectares was the result of a series of acts of faith and collective solidarity. In September 2024, faced with the opportunity to protect this territory, a challenge against time began.

The power of community
With only 25% of the initial value and a four-month deadline, creativity and unity became our best tools. From an idea among friends, the raffle of “The Turtle” (the motorhome that was home for a year) was born, reaching 55% of the budget.

“La Tortu” (The Turtle)

Faced with a lack of response from official organizations, we appealed to direct solidarity. A donation campaign added an additional 9% and, in the final days of the deadline, the generous loan from friends’ families allowed us to cover the rest (36%). Today, the land is paid for and protected.

Thanks to the friends who sustain us: Luz, Kevin, Juli, Vicky, as well as Jere and Vir (not present in the photo).

Sustaining the vision: The path to the return

To ensure the economic foundation, we made a difficult but necessary decision: in June 2025, the project’s founder moved temporarily to Europe to generate the necessary funds. This effort has a clear goal: to return to Traslasierra with the tools to start.

Structure and Transparency
To provide a legal framework for this vision, we have founded the non-profit organization “Reverdir la Terre ASBL” in Belgium, responsible for managing the funds. Upon our return to Argentina, we will establish a local civil association to work in tandem with the Belgian ASBL, ensuring transparency and long-term impact.

Today, ReverdeSer is a reality in motion. We invite you to be part of this chronicle of restoration and to walk with us toward the return to the forest.

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